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CX / CRM Strategist

  • £65k
  • Central London (Remote)

CX / CRM Strategist, Work from home/London - Up to £65K DOE plus benefits

This award-winning CRM and data marketing agency think multichannel first and need a super-smart CX / CRM Strategist to join an experienced and expanding Customer Experience team. They have the creative, technical, analytical and project management firepower to concept, build and deploy any brand’s omni-channel digital solution – big or small.

Are you the kind of CX / CRM Strategist who loves identifying, collecting and harnessing the power of data and connected customer journeys across all touchpoints?

This CX / CRM Strategist will be very comfortable delving into the finer detail around customer behaviour & trends, identifying opportunities and collaborating with and briefing data analysts.

This CX / CRM Strategist will:

  • Understand customer journeys, how to use data to build them from scratch, interpret what they need to achieve, assess how they are performing and how to optimise them
  • Able to translate the knowledge from the immersion in customer journeys and insight into a marketing campaign strategy and plan that adds value to the customers 
  • Understand roles of omni-channels – email, app push, chat, social match, DM, telephone, retargeting – right message, right place, right channel
  • Understand and lead CX/CRM/loyalty lead generation programmes
  • Know when they are needed, how to business case them, sell them in, guide the implementation, manage, measure and optimise them
  • Know and understand the platforms/infrastructure and ecosystems that deliver these programmes (they have great experts to bring your visions to life)
  • Define requirements and work with their Analysts, Solutions Architects and Cloud Ops specialists to help them implement these plans
  • Have solid experience and a confident point of view on how CX / CRM interacts with adtech (via DMPs, SSPs, customer engagement platforms, identity management tools) – demonstrating how CX / CRM strategy bridges into true multichannel engagement
  • Have the ability to extract the insight from analysis and highlight business implications and opportunities
  • Have the ability to lead customer engagement strategy on new business
  • Understand and sell in analytics time to clients – with deep understanding and practical experience of segmentation / predictive modelling
  • Have knowledge of and produce industry wide reviews of analytics tools, targeting software, lead generation and data sources
  • Attend best practice/innovative seminars in data/digital spheres and apply this innovation to your work
  • Create award-winning work to raise the profile of your clients and the agency
  • Produce case studies of all newsworthy data work across your clients

This CX / CRM Strategist will be bright, curious and passionate about Performance Marketing.

At this agency it’s as much about what happens outside the office as what happens in it. Their culture is at the heart of their business. From adhoc gatherings at the pub to big get-togethers – their designated team keep them entertained!