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Data Strategy Director

  • £90K
  • London

Data Strategy Director, Central London – up to £90k DOE plus benefits and bonuses

We're looking for an expert Data Strategy Director who's passionate about marketing and the creative application of data in powering the world in which customers live.

Are you a Data Strategy Director who operates at a senior client level and has led client accounts from a strategic or consultative perspective?

We're looking for a Data Strategy Director who's a great presenter / advocate for data driven marketing and considers themselves an expert in customer journeys. Do you know how to interpret what they are, how to map them, how they are performing, and how to optimise them across all channels?

We're looking for a Data Strategy Director who can identify pain points / moments of truth in a customer experience with a brand. Are you a Data Strategy Director who can propose solutions based on insight and how to measure the performance of those solutions?

Are you a Data Strategy Director who can give strategic recommendations around targeting, segmentation, channel, contact and content and use insight and how all of these can be stitched together into measureable communication programs and campaigns

Here’s what you’d be tasked with as Data Strategy Director:

- Lead strategic recommendations around targeting, segmentation, channel, contact and content.
- Develop highly personalised and targeted CRM strategies
- Understand the principles of heuristics / behavioural economics and how they can be applied in campaigns / creative

This as Data Strategy Director will have strong working knowledge in:

- Advanced data analytics – a deep understanding and practical experience of segmentation / modelling
- Digital analytics - setting up the tracking and measurement of digital footprints (tagging methodology and digital analytics)

Sound like the kind of Data Strategy Director role you’re looking for? We want to hear from a Data Strategy Director like you.