Senior Data Planner, London – £65k dependent on experience
This amazing, truly global agency is constantly striving to stay ahead of its competitors with cutting edge data analysis and technology. They’re looking for a top Senior Data Planner to join their team.
We are looking for a Senior Data Planner who will work closely with a Data Analyst and the Account team, ensuring you deliver customer communications strategies that not only meet the client’s brief but exceed their expectations.
This Senior Data Planner will also work closely with our Creative team to help them understand demographical, behavioural and motivational data and turn it into content that will engage and persuade consumers – increase customer experience.
As Senior Data Planner, you’ll have experience of building a multi-disciplined Planning team within a growing agency environment. You’ll have evidence of applying insights to actionable customer strategies across multiple touch points.
You’ll have the ability to design and implement CRM strategies. This Data Planner will design and implement dashboards, forecasting models, and carry out campaign analysis and KPI tracking and reporting. You’ll be fluent in data brief generation and interrogation
As Data Planner, you’ll have an advanced understanding of targeting methods for social, mobile and DM campaigns. We’re looking for a Data Planner who will create propensity models to feed into the planning and improvement of customer journeys created for clients.
You will be a Data Planner who has excellent communication skills and an outstanding data background.
This agency has high expectations for their Data Planner. This is because they really do push the career of their people.
As Data Planner, you’ll also have a background in marketing analytics. As Data Planner, you’ll have:
- 3 - 5 years’ experience
- Experience in a Marketing Agency (preferred)
- An ability to translate statistical fact into marketing understanding
- Advanced Excel experience and a working knowledge of access
- Experience creating propensity models / segmentations
If you’re this Data Planner, please do get in touch. Please quote SS261 when applying for this role.
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