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Freelance Planner (Automotive)

  • £350 per day
  • London

Freelance Planner (Automotive), London – £350 per day dependent on experience

This agency have a passion integrated and customer journeys. You absolutely must have a passion for creative storytelling and be an insight enthusiast.

This Freelance Planner serves as the foundation for each project with the ability to multi-task over a number of projects. The role is a busy one, and one where ensuring quality and relevance is a must.

It is critical that The Freelance Planner remains current with the ever-changing agency environment, in particular that of the car industry, as well as having a finger on the pulse of culture (including trends, best practices, and departmental initiatives).

This Freelance Planner will:

•    Serve an essential role in the strategic planning for prospective and existing clients.
•    Meet the client or key internal stakeholder, interrogate the brief and ask questions.
•    Think and research deeply and speedily about what kind of solution will creatively answer the brief.
•    Have an abundance of automotive experience.
•    Distill all of the above into a written brief for the creative/design team driven by insight-led thinking.
•    Inspire the creative and design team to generate creative concepts, sometimes by leading creative ideation sessions and output.
•    Develop and torture test creative concepts.
•    Create intelligent, logical yet surprising presentations.
•    Integrate and develop research and evaluation methods.
•    Have experience in strategic CRM planning