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Senior CRM Strategist

  • £70k
  • London

Senior CRM Strategist, Central London – Up to £70k dependent on experience

We’re looking for a Senior CRM Strategist who loves brand, data, and CRM. We’re looking for a Senior CRM Strategist with advanced CRM and loyalty experience.

Have you have found that the usual attempts at personalisation (e.g. putting names at the top of generic emails) end up coming across as quite impersonal. Even brands that have advanced CRM or loyalty machines in place, often stop short at transactional rewards or mass experiences.

This agency offers a more human approach to CRM, Loyalty and customer engagement. At their heart, this agency are a customer engagement agency for brands with the ambition to become more personally relevant.

This agency is a creative agency that is defined by the things they put out into the world. Right through the customer journey, from acquisition to retention to life-long loyalty, it’s the love they put into what they make that keeps customers coming back for more. They understand the whole person. Not the slice of them that data lets us see. Understanding the person – their drivers, dreams, doubts and deal-breakers – means we can work out what they need from a brand. What they would welcome.

We’re looking for an ambitious Senior CRM Strategist to join their growing strategy team, to work on a leading retail account. They’re tasked with helping them get, grow and keep customers across stores, app and ecommerce, along with developing their future loyalty proposition.

This Senior CRM Strategist will be helping to understand audiences, create insight led customer propositions that pull people in, build welcome, cross-sell, conversion and retention strategies and launch new products into new markets.

This Senior CRM Strategist will need to distil the complex into the digestible, author compelling responses to brief, be able to confidently and clearly explain your recommendations and how your work will be measured.