Creative Developer, London Hybrid. £51.5K
This media agency is committed to delivering marketing breakthroughs for big global brands. They have disrupted the old models across media, creativity, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
They are seeking a Creative Developer in DCO (Dynamic Creative Optimization) who is responsible for creating engaging and interactive digital advertisements that adapt in real-time to the viewer's interests and behaviour for global brands.
The Creative Developer role involves collaborating with a team of strategists, creatives, and designers to build, animate and optimize visually appealing creatives for Display channels. As a Creative Developer, you will be part of the Creative team where you work closely with Designers, Producers and other developers.
Responsibilities of the Creative Developer:
Dynamic template & ad creation - Using your creative development skills, you will create dynamic content templates containing various ad components (such as headlines, images, and calls-to-action) that can be dynamically assembled based on user attributes and context. Based on the creative brief, you will use this template to generate creative variations designed to optimize engagement and conversions.
Dynamic Campaign Setup Configuration - Using your understanding of data and logic, you will set up the campaign in Google Studio (or Ads Creative Studio) according to the creative, media and data strategies for the dynamic campaign.
Estimates and expertise - Using your knowledge of Display, it is your job to check the feasibility of the creative concept and provide timings.
Workflow improvements - You are proactive in suggesting tools, workflows or proprietary solutions to work more efficiently while improving quality within the creative process.
Innovation - A readiness to embrace and use new approaches and to keep up-to-date with industry advances, especially in the realm of AI and ad tech.
Requirements of the Creative Developer:
5+ years experience in digital production, as a developer
Excellent understanding of HTML/CSS/JS required
Needs to be comfortable with the Adobe Cloud Suite / Sketch
Must have previous DCO experience
Affinity with data and optimisation
Ability to work autonomously and manage your workload and deadlines effectively
A readiness to embrace and use new approaches and to keep up-to-date with industry advances.
Great communication skills - both with internal teams and external
If you’re this Creative Developer, please get in touch quoting ILS126 when applying for this role.