CRM Executive

Location London
Discipline: Advertising, Data
Job type: Permanent
Salary: Up to £30k
Contact name: Stephen Payne

Contact email:
Job ref: SP161
Published: almost 1 year ago
Startdate: ASAP

CRM Executive – London/Hybrid Working – Up to £30k

If you are a CRM Executive on the hunt for an exciting new agency-side role, this is the one for you. Joining an extremely talented team, this role is perfect for someone looking to build on a career in CRM Marketing.

As CRM Executive, you will ultimately be responsible for the production and development of emails for client campaigns and reporting of these using Klaviyo, CRM integrations and to a lesser extent Mailchimp.

This CRM Executive will be a logical, dynamic, and enthusiastic individual who also has strong analytical skills.


This CRM Executive will be responsible for the following:

       Responsible for the production and development of emails to increase engagement and revenue generated by using segmentation techniques to produce timely and relevant communications and ensuring tone of voice is appropriate and in line with company objectives

       Responsible for segmenting and profiling the customer database to improve marketing results, retention, and ROI for all client marketing activities.

       Responsible for customer event-driven emails and reporting of these using the CRM system, to hit our client targets.

       Responsible for implementing a continuous refinement/optimisation of all email communications to maximise engagement and whilst meeting brand guidelines

       Working closely with the rest of the strategy and content team to help develop and deploy integrated campaigns

       Guardian of customer data and all associated legalities (GDPR compliance).

       Responsible for growing permission-based database by bringing together all data sources, ensuring single customer-view, and maximising all opportunities for data capture

       Monitor the success of all email communications through systematic testing and reporting, making recommendations to our clients and wider the team of improvements.


As CRM Executive, you will also have the following:

       2+ years in a similar role, preferably agency-side

       Experience producing and reporting on email campaigns

       Experience of using a CRM system (Ideally Klaviyo and Mailchimp experience)

       Strong skills and experience managing customer data

       Strong analytical skills to allow for informed data driven decisions

       Excellent punctuation, spelling, grammar with a flair for creative writing

       Excellent attention to detail

       Highly organised with experience of balancing multiple projects

       Highly motivated, enthusiastic, creative

       Working knowledge of HTML


If this is exactly the CRM Executive position you’ve been looking for, please get in touch quoting job reference SP161.

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