Display Executive, London / Work from Home - Up to £35k Dependent on Experience
This online Tech business is rapidly growing from strength to strength. Based in Kings Cross, they’re now on the hunt for a Display Executive to help improve performance on display channels, brand awareness, increase customer’s consideration and drive sales growth.
The successful Display Executive will also be responsible for supporting in the delivery of display and native activities, delivering consistent and compliant messaging to support the overarching digital strategy. You will be operating & optimising accounts and campaigns alongside partnering agencies and publishers across various DSPs/platforms.
Furthermore, this Display Executive will be supporting the Paid Social and Display Manager in the development of future roadmap for the channel and execution of optimising the channel. You will support in the delivery of reporting, planning, insight & recommendations by collaborating with other marketing functions beyond the Growth team.
This Display Executive will ideally have the following:
Minimum 18 months of experience in a display/programmatic role working on a direct response/ecommerce account (agency or in house).
Have hands on, working knowledge with various major DSPs (e.g., YouTube, DV360, TTD, Yahoo DSP etc.), native platforms (e.g., Taboola, Outbrain etc.) and other 3rd party programmatic solutions (e.g., Google Campaign Manager, DoubleVerify etc.).
Ability to monitor and evaluate performances across the major Display and Native channels, to further enhance Display channel’s capabilities to reach its KPIs.
Experience using an analytics tool (e.g., Google Analytics, Adobe Analytics etc).
Be able to generate essential business reporting in comprehensive yet speedy manner.
Have an experimental approach, being comfortable in designing, executing, and evaluating experiments across Display and Native platforms.
Foster relationship with external vendors or publishers to ensure great campaign delivery and liaise for business deals which brings positive results.
Compose concise detailed campaign briefs for new initiatives, campaigns, or products.
Collaborate with the internal teams to secure assets to support new campaigns and testing.
Collaborate with Decision Intelligence/Product teams to troubleshoot any potential tracking issue on the website to ensure full delivery of display channel.
· Experience with agency management for programmatic media buying.
· Experience with supply path optimisations.
· Experience with lift studies (e.g. Brand lift/Conversion lift studies etc.) and measurements (e.g., pre bid vs post bid verification etc.) for display.
Experience with buy or sell side ads operation.
· Experience with CDPs (customer data platforms). (e.g., Segment, Salesforce, mParticle etc.)
· Experience with Martech/Adtech A.P.Is
· Basic knowledge of paid social channels. (e.g., Facebook, TikTok, Instagram etc.)
If this Display Executive role sounds just like what you’re looking for, please get in touch quoting job reference SP075.