Freelance CRM Strategist, Central London / Remote – Up to £390/day
It’s an exciting time at this stalwart of an agency. Recent restructuring and mergers have made this ad-shop bigger and better. They need a Freelance CRM Strategist to work on a big project with a huge global brand. Sound like you?
We’re looking for a Freelance CRM Strategist to work in one of their smartest CRM teams. This role would be supporting their busy strategy team, supporting a strategy director on a number of high-profile customer engagement programmes.
The Freelance CRM Strategist we’re looking for:
You’ll have 3-5 years minimum experience working in customer engagement, as part of a strategy team within an agency or client side. Most importantly you’ll be:
A customer champion.
Naturally curious about people, their behaviours & motivations.
Adept at researching & understanding customers pain points and needs.
That can plan customer communications.
Deliver compelling responses to brief for direct, digital & social marketing.
Compose content plans, tailored to customer needs, occasions & moments.
Author creative briefs that excite and inspire.
Propose benchmarks and measurements.
Design actionable customer journeys.
Map and understand current and future state customer journeys.
Propose personalised multi-channel customer journeys (e.g. welcome, in-life, retention) that make change and drive commerce.
Visualise contact strategies, decision logic and comms hierarchies.
And create compelling customer loyalty.
Research, construct, validate and grow customer loyalty propositions.
Propose, test & optimse programmes that drive frequency and value.
Create experiences that create membership and community.
The kind of experience we’re looking for in this Freelance CRM Strategist:
Regularly makes data useful for insight, brilliant creative, decision making & optimisation.
Has architected &/evolved customer loyalty propositions, with successful results.
Has created customer work in line with / alongside brand strategy.
Has delivered consistently to a high standard, always with data, narrative & insight.
Flourished in a fast-paced retail space, balancing short and long term ambition.
Worked comfortably with clients and agency teams
The personal qualities we’re looking for in this Freelance CRM Strategist:
You’re a self-starter.
While enjoying a collaborative working style.
You like a variety of briefs to work on at any one time.
And thrive on bringing clarity of thought to complex challenges