Freelance CRM Strategist

Discipline: Automation, Data, Digital, Strategy
Job type: Contract
Salary: Up to £390/day
Contact name: Steve

Contact email:
Published: about 1 month ago
Startdate: ASAP

Freelance CRM Strategist, Central London / Remote – Up to £390/day

It’s an exciting time at this stalwart of an agency. Recent restructuring and mergers have made this ad-shop bigger and better. They need a Freelance CRM Strategist to work on a big project with a huge global brand. Sound like you?

We’re looking for a Freelance CRM Strategist to work in one of their smartest CRM teams. This role would be supporting their busy strategy team, supporting a strategy director on a number of high-profile customer engagement programmes.

The Freelance CRM Strategist we’re looking for:

You’ll have 3-5 years minimum experience working in customer engagement, as part of a strategy team within an agency or client side. Most importantly you’ll be:

A customer champion.

  • Naturally curious about people, their behaviours & motivations.

  • Adept at researching & understanding customers pain points and needs.

That can plan customer communications.

  • Deliver compelling responses to brief for direct, digital & social marketing.

  • Compose content plans, tailored to customer needs, occasions & moments.

  • Author creative briefs that excite and inspire.   

  • Propose benchmarks and measurements.

Design actionable customer journeys.

  • Map and understand current and future state customer journeys.

  • Propose personalised multi-channel customer journeys (e.g. welcome, in-life, retention) that make change and drive commerce.

  • Visualise contact strategies, decision logic and comms hierarchies.

And create compelling customer loyalty.

  • Research, construct, validate and grow customer loyalty propositions.

  • Propose, test & optimse programmes that drive frequency and value.

  • Create experiences that create membership and community. 

The kind of experience we’re looking for in this Freelance CRM Strategist:

  • Regularly makes data useful for insight, brilliant creative, decision making & optimisation.

  • Has architected &/evolved customer loyalty propositions, with successful results.

  • Has created customer work in line with / alongside brand strategy.

  • Has delivered consistently to a high standard, always with data, narrative & insight.

  • Flourished in a fast-paced retail space, balancing short and long term ambition.

  • Worked comfortably with clients and agency teams

The personal qualities we’re looking for in this Freelance CRM Strategist:

  • You’re a self-starter.

  • While enjoying a collaborative working style.

  • You like a variety of briefs to work on at any one time.

  • And thrive on bringing clarity of thought to complex challenges