AV Senior Associate - Media Activation. London Hybrid. Up to £80K
This agency are committed to delivering marketing breakthroughs for big global brands. They have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
They’re looking for a AV Senior Associateto join their Media Activation team. The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
The Media Activation AV Senior Associate is responsible for overseeing the planning and buying of AV campaigns (TV, VOD and Cinema) on a client account. They have a strong understanding of the AV marketplace, and will be the primary point of contact for campaign planning, ensuring that campaigns are fit for purpose, deliverable and innovative. They will lead the team with a focus on exceptional campaign planning, and buying, delivering plans to the extremely high standards expected and keeping a close eye on the market to ensure new opportunities are reviewed and implemented for the benefit of their client.
This AV Senior Associatewill:
Manage and quality assure all deliverables produced by the team, particularly ensuring the high quality planning of campaigns, delivery of campaigns, and accurate and insightful post campaign reporting and learnings.
Focus on managing multiple campaigns across the account in TV, BVOD and Cinema, being able to look at the bigger picture and problem solve accordingly.
Take the lead on campaign performance against intended outcomes and delivering the PRF
Develop and deliver exceptional channel strategies that align to client objectives and the commercial obligations of the agency, planning campaigns with knowledge of the market and AV best practice in mind.
Have a strong understanding of the TV marketplace and media owner offerings in this space
This AV Senior Associate'smain competencies:
Significant proven experience in AV with 6+ years of media agency experience
Experience of leading a team and developing direct reports
Expertise in industry standard tools (TechEdge, DEN and other Media Ocean applications)
Strong negotiation and relationship building skills