Biddable Lead Generation Account Manager, £42K. Greater London. Hybrid Working.
This leading full-spectrum digital marketing agency is looking for a Biddable Lead Generation Account Manager. This agency specialises in delivering AI-enhanced solutions. With a commitment to staying at the forefront of the industry, this agency empowers its clients with innovative strategies, they offer a dynamic and diverse work environment.
As a Biddable Lead Generation Account Manager, you will craft and execute cutting-edge strategies across paid search and social channels that drive exceptional results for our clients in the lead generation space. You will be responsible for developing and implementing comprehensive biddable strategies across multiple platforms, including Google / Microsoft Ads, LinkedIn Ads & Tiktok Ads. You will also manage campaigns with these strategies and track their performance to ensure that they are achieving the desired results.
Key Responsibilities of this Biddable Lead Generation Account Manager:
Ensure that all customer accounts managed by you have a commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client and agency.
To work closely with the Account Strategist when devising and managing advanced strategies for larger clients.
To develop a strong understanding of the services, competition, industry, marketing goals and objectives of each of your customers.
To manage budgets in line with the strategy and ensure that monthly spend is on target.
To measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions.
To use a variety of tools, such as AdInvestor, to compile and draw insight from both company / sector-specific data, in order to better understand user trends and behaviour.
To produce reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer.
Key Requirements of this Biddable Lead Generation Account Manager:
Highly numerate with great business acumen.
Experienced in managing customer budgets.
Strong data analysis skills and able to make data-led recommendations.
Literate with the ability to produce excellent written reports.
Two years + experience in Biddable management, agency experience essential .
Excellent knowledge of paid search and social methodologies and techniques for managing Lead Generation Campaigns.
Analytical, with the ability to interpret information, news, data and research quickly and focus on the most relevant information for strategic development.
High level knowledge of Google Analytics and other major third-party analytics platforms.
Ability to set up and implement new PPC accounts and campaigns is essential.
Ready to lead innovative strategies in digital marketing? Apply now for the Biddable Lead Generation Account Manager position with ref ILS149