Media Strategist , £55K doe, Central London Hybrid working
This specialist division of a global agency tackle some of humanity's most challenging and important problems. They’re looking for a Media Strategist to join their London office on a hybrid working basis.
You will lead the communications and media strategy for diverse projects in multiple countries. They’re looking for someone from an agency background and experience or interest in global social issues.
This Media Strategist will be responsible:
To lead the communications strategy and media planning using a PESO model
To bring a rigorous approach to the development of media dissemination strategies in order to effect knowledge, attitudes and behaviours in target audience groups across the world.
To use and champion multiple sources of research, best practices and critical thinking including bringing innovating media approaches into the business.
To set an example within the agency in media strategy/management and digital communications to answer client problems by developing effective ways of working, tools and techniques and sharing them with the organisation.
To give communications strategy and media guidance to other members of the strategy and other departments as and where appropriate.
To manage junior media strategists to working as part of the team to deliver results
This Media Strategist will have the following experience:
Experience of designing the implementing integrated media campaigns in a range of channels best suited to the audience including but not limited to television, OOH, radio, social, programmatic advertising and influencer marketing.
To have a working knowledge of the pros and cons of earned media channels including social media, public relations and public affairs.
Knowledge of fundamental techniques, tools and practices of a media strategist.
Ability to quickly analyse and process large volumes of data and insight from multiple sources.
Ability to craft and present simple and effective communications strategy and media plans designed to reach a target audience sometimes in hard-to-reach environments.
Ability to work with messaging strategists and creative staff/partners to ensure the media and communication strategy creates the greatest impact with the resources available.
Adept at managing multiple partner relationships including but not limited to media buying agencies, digital platforms, data suppliers and in country media consultants.
An ability to understand the culture and media landscape of a country and be able to translate this into usable insight for the dissemination of messages through paid, earned and owned media.