Paid Media Specialist. Lichfield or Manchester / Hybrid working. Up to £36K.
This agency create digital strategies that accelerate growth in conversions and performance. They’re looking for a Paid Media Specialist to own end-to-end paid media strategy and performance across Google, Meta, and (ideally) Microsoft/TikTok joining the dots between channel plans, creative, data, and business outcomes. You’ll be a day-to-day strategic lead for clients, a quality bar-setter for the team, and a contributor to growth and thought leadership.
This Paid Media Specialist will plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You’ll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health—while building decision-ready reporting and communicating insights succinctly.
Key Responsibilities of this Paid Media Specialist:
Build cross-channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
Lead quarterly/annual planning, pacing, and performance governance.
Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate.
Run experiments (geo-holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis.
Capability & Qualities of this Paid Media Specialist:
Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.
Several years hands-on paid media (agency preferred) managing medium–large budgets.
Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
Proven growth against ROAS/Revenue and efficiency targets.
Strong GA4/attribution/privacy and offline conversion integrations.
Advanced Sheets/Excel; forecasting and budget/pacing models.
Excellent client leadership and clear storytelling.
Feed tools (GMC, rules/apps), SA360, CM360.
Basic SQL/Python; Google Ads/Meta certifications.
If you’re this Paid Media Specialist, get in touch now quoting ILS246.