Performance Marketing Manager

Location Stratford-upon-Avon
Discipline: Digital, Paid Media, Social Media, Strategy
Job type: Permanent
Salary: Up to £50k DOE
Contact name: Stephen Payne

Contact email: stephen@air-recruitment.com
Job ref: SP118
Published: about 2 months ago
Startdate: ASAP

Performance Marketing Manager, remote working – Up to £50k doe

We’re looking for a Performance Marketing Manager to lead the day-to-day operations of the Paid Media team for a growing and fast-paced agency. You will be responsible for the strategies, planning, and implementation of all Paid Media channels in the agency; paid search (PPC), paid social, programmatic display, and affiliates.

As Performance Marketing Manager, you’ll ensure strong paid media plans are developed as part of a broader media plan. Having a clear understanding of the digital ecosystem that clients operate within and how customer data can be leveraged to connect audiences with client’s key objectives whilst maintaining ROI.

The responsibilities of this Performance Marketing Manager include:

  • Creating and executing cutting edge performance marketing media plans

  • Leading the paid media strategy (PPC, paid social, programmatic display, affiliates), working to a clear set of defined KPIs

  • Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL)

  • Manage day-to-day paid media activity and overseeing the performance of accounts with your team - campaign set up, bid strategies, ad copy and daily optimisations

  • On-going campaign performance reporting, including written commentary and insights for clients and internal stakeholders

  • Supporting key stakeholders with integrated research and planning

  • Identifying and testing new channels to continue to meet or exceed KPIs

  • Develop and refine processes within the paid media team, ensuring these are robust and integrate media channel across the agency for a full holistic approach.

  • Delivering paid media strategies and presentations when needed, to clients or internal stakeholders

As Performance Marketing Manager, you’ll also have the following:

  • 3+ years’ experience in a similar paid media role, with a proven track record of delivering against KPIs

  • Experience in all aspects of paid media platforms including, Google Ads, MS Ads, Programmatic Display, Paid Social (Meta, LinkedIn, TikTok, Pinterest and Twitter), Amazon and affiliates networks

  • Google Ads qualified

  • Strong understanding of measurement tools and methodology across digital channels

  • Understanding of scripts/tags and Google Tag Manager would be beneficial

  • Excellent reporting skills with an inquisitive and proactive approach

  • Possess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.

  • Commercial awareness to drive the business and client objectives forward

If this sounds like the perfect Performance Marketing Manager role for you, please get in touch quoting job reference SP118.

Please also take a look at www.air-recruitment.com